The layflat photo book that’s the top-selling print product for my photography business

As a newborn and children photographer in Columbus, Ohio, for the past 8 years, I feel it’s so important that I offer my clients professional quality products featuring the photographs that I work hard to create for them. One of the most popular products that I sell is a beautiful hardcover Layflat Photo Book from Zno.

Let’s face it, new parents are pretty exhausted after having a baby. The last thing they want to do is take the time to figure out where and how to create a photo book, upload the images, figure out a layout that works, and put together the book. It can be time consuming and exhausting. I want my clients to have a stress-free experience from the start of their session until the very end by offering them beautiful products that they can cherish for a lifetime.   

I personally design each of my personalized layflat photo books for my clients to include all the images that I carefully created for them. My clients absolutely LOVE these professional grade books. I have several repeat clients that like to do annual milestone portraits for their children and it becomes a tradition to purchase a photo book so they can cherish and treasure all their memories of their sweet little one year after year! 

Zno is my go-to company for top-quality custom photo books.

I have used Zno for several years. What I love about them is that their books and albums are great quality. My clients love the hardcover photo books and the thickness and quality of the real photo paper and lustre pages.

There are so many ways to customize Zno photo books, including size, cover material and texture, layouts, embellishments and more. You can choose different textures for the cover of the book such as linen, matte, pebble and silk or just a smooth texture. In addition, I offer my clients the opportunity to upgrade their photo books to a beautiful acrylic cover with a genuine leather backing. They are absolutely gorgeous!

I also love how quick and simple it is to design photo books using Zno Designer, which is Zno’s free cloud-based designer for albums, books, prints, wall art and cards. Zno has several photo book layouts that you can choose from, or you can even customize your own layouts which is something that I enjoy doing. I personally don’t like to have an image with a crease on the subject’s face so it’s important to me that I can customize my layflat photo book layouts to my liking and style.

Another feature I love is that I can add text to my clients’ photo books — typically I’ll include the baby’s name on the front cover and I’ll include their baby’s birthdate or baby’s statistics such as weight, height, and time of birth within the layflat photo book, too. 

Zno lets me easily collaborate with my clients.

My clients love being able to review their photo books before they order. With Zno, it’s super easy to send a preview link. Zno Proofer is built into Zno Designer (it’s a small additional cost to use this feature). Zno Proofer allows for easy album proofing with any client. I love this feature because my clients will just click the preview link that I email to them and they get to preview each page and the layout of the layflat photo book that I have designed for them. Change requests are easy to accommodate. For example, if they have a favorite image they’d like to use as the front cover of the book, it’s something I can change quickly and easily. 

Drop shipping makes life easier.

In previous years, I’ve always had each client’s layflat photo book shipped to my studio so I could inspect them and ensure they are exactly how I designed them. However, with the Covid-19 pandemic, I tried to reduce the number of clients coming in and out of my studio.

Zno offers a drop shipping option which has been great so I can just ship all the photo books straight to my clients’ homes. These custom books are produced and shipped typically within 2-3 weeks on average.

p.s. I love being able to design, order and ship my photo books and print orders right from my web browser without having to download anything or use ROES software. Such a time saver!

Layflat photo books are my top-selling product.

My clients get so excited and love sharing these photo books with friends and family. Clients will tell me they like to display the book on their coffee table or propped up on an easel for their guests to view. I also have clients that like to display their layflat books during their baby’s birthday parties. Several of my clients also order small grandparent photo books as gifts to share with their families.

My clients tell me that as their children get older, they love looking through the photo books and relive wonderful memories.  

I appreciate the Pro discount!

Since I order hundreds of photo books a year, I love that Zno offers a Pro Plan for professional photographers. For a small annual fee, photographers earn credits for every photo book or album we order that are good toward future purchases.

It’s another reason why I love using Zno! They value customers like me that order several hundred professional grade photo books every year and can offer us a discount. The more books and albums you purchase, the more credits you receive. It’s a win-win! 

I’m so glad I found Zno. Their photo books and albums have always been top quality and my clients love them so much that it’s my top selling product. It’s so important in this day and age to print professional grade photos as it seems everything is digital and photos are just stored on phones. Having a beautiful layflat photo book with real photo paper that includes all the professional photos that you paid someone for is a wonderful gift. 

I even order Zno photo books for myself and my children because I can’t find a lightweight substrate layflat book with real photo paper at this budget-friendly price point anywhere else. These books bring us so much joy every single time we view them.

I look forward to creating many more quality photo books from Zno for my clients to treasure and pass on generation after generation.

Meet Joanna Andres

Joanna Andres is an award-winning maternity, newborn and children photographer in Columbus, Ohio. She custom styles each of her sessions to accommodate her clients’ unique needs and energy. Her boutique newborn studio is located in the heart of Central Ohio. Learn more and see her work at joannaandresphotography.com or on Instagram @joannaandresphotography.

Photos by Joanna Andres

This is a sponsored post, but opinions are those of the author.

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